Mark J Taylor | Marketing Communications

Promoting e -safety software for schools

Since 2006, I have raised the overall standard of how Securus present themselves by applying a consistent visual look across all of their marketing materials. This covers their website and all of their exhibition materials, presentations and marketing literature.

I have also advised the company on their key messages
and marketing campaigns, supported their PR activity with articles and case studies and contributed to sales initiatives.

 

What did you do?

• Set marketing objectives and plans
• Worked with Goose Creative to develop a new website
• Produced a suite of marketing flyers, postcards, leaflets and folders
• Devised and produced a new customer support site
• Designed and delivered a stand at the BETT show for three years
• Wrote and produced case studies (pdf)
• Developed direct mail and e-mail marketing campaigns
• Designed exhibition banners and displays
• Maintained website

 

What are you working on now?

I am currently providing interim marketing support for Securus until April 2010 to cover a colleague's maternity leave.

 

What they say about me

Securus Managing Director, Derek Allen, describes my contribution as:

"Mark has been very involved in creating a lot of our marketing and PR material as well as designing and updating our very professional web site.

Over the past 18 months he has produced excellent creative ideas for our business."