Executive brand for Sterling

Distinctive look launches
executive search firm in Dubai

Sterling entered the highly competitive Middle Eastern recruitment market in 2007.

I led the development of a new brand that would reflect the company's executive offering and the professional aspirations of its clients and candidates.


What did you do?

  • Defined the purpose and requirements of the brand with the company's directors

  • Provided the design agency with a detailed brief

  • Managed the development of a new logo, letterhead and business cards

  • Managed the production of a brochure, e-brochure and the website

  • Designed a series of newspaper adverts

  • Monitored website use and enhanced search terms

 

The brand was developed and articulated by design agency Preview.